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Established by Lefson in 2016, WOOF Project is the NPO adoption initiative powered by Oscars Arc Trust in order to inspire dog adoption and save dogs’ lives. All the dogs at Oscars Arc are pullled from over-crowded shelters and WOOF Project gives them the exposure they need in order to find a home - and a life. The organisation is named after Oscar, the dog that Lefson took around theworld in 2009 - and to date has saved the lives of over 3800 dogs. To learn more about Oscars Arc, and how to adopt, donate or to sponsor a shelter dog, please visit



The World WOOF Tour aims to provide exclusive travel aligned with conscious connection for good. Joanne Lefson and Frankie visit dog shelters as they travel the globe. They promote these shelters through creative imagery and posts, inspiring followers to adopt or volunteer and donate to/at these selected shelters. For every shelter that Joanne and Frankie visit, Hill's Pet Nutrition will also donate ten bags of dog food to Oscars Arc's WOOF Project in South Africa.



Established in 2020 by Joanne Lefson, SUPERWOOF is one of the most exclusive hotel and daycare dog centres in the world. Located in Cape Town, South Africa, the three story building features an outdoor sky deck, swimming pool and a doggie sun deck. A business with a model to support Lefson’s NPO, a percentage of every booking made to SUPERWOOF go towards sponsoring WOOF Project.




Pigcasso was rescued a month after birth from an industrialised hog operation in South Africa 2016. When Joanne Lefson noticed that the pig had a knack for the old paintbrushes left in her stall by accident, she decided to nurture the pig’s interest. At 6 years of age and 700 kilograms, Pigcasso is now a global sensation, selling artworks for millions of rands around the world (including a record breaking artwork that sold for $27,000 in 2021) with the proceeds benefiting and sustaining Farm Sanctuary SA, the registered charity that Lefson established in 2016 and where the famous pig resides.

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